Most practice owners think charity is something you do after the business is successful — once there’s more time, more margin, or less stress. But what if giving back isn’t the reward for success… what if it’s the catalyst?
In this episode of the Private Practice Owners Club Podcast, Nathan Shields sits down with longtime friend and entrepreneur Will Humphreys to unpack one of the most overlooked drivers of sustainable growth, culture, and fulfillment: building meaningful partnerships with charitable organizations.
Drawing from deeply personal experiences — from local community initiatives to life-changing work in Africa — Will shares how aligning business purpose with charitable impact transformed not just his companies, but his leadership, his team culture, and his perspective on success itself.
Together, they explore how generosity creates momentum inside organizations, why charitable partnerships improve recruiting and retention, and how purpose-driven businesses outperform those built purely around profit.
They dive deep into:
- Why charitable giving isn’t a “nice-to-have,” but a powerful leadership lever
- How partnering with charities strengthens culture, retention, and recruiting
- The connection between profit, purpose, and long-term sustainability
- How even small, local initiatives can create outsized impact
- Why giving back reshapes mindset, reduces burnout, and restores perspective
- How involving your team in charitable efforts turns values into lived behavior
- What practice owners can learn about leadership, resilience, and gratitude from global communities
If you’ve ever felt burned out, disconnected, or stuck chasing growth without fulfillment, this conversation will challenge how you think about leadership, success, and the true role your business can play in the world.
🎙️ Learn why the strongest clinics don’t just grow businesses — they build movements.
👉 Learn more about supporting Care for Life and global impact initiatives (links in show notes)
Want to talk about how we can help you grow a purpose-driven, profitable PT business?
Book a call with Nathan —
https://calendly.com/ptoclub/discoverycall
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https://ptoclub.com/
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ppoclub.com
Explore upcoming workshops, free resources, and tools to help you build a practice that supports both your life and your mission:
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Listen to the Podcast here
Build A Movement, Not Just A Clinic: Why Giving Back Pays Off With Will Humphreys
I’m here with my long-time buddy, friend, partner, co-worker, you name it, Will Humphreys. I was going to say something else.
Does it begin with a letter L?
I was going to be a reference to big spoon, little spoon, and you can pick which one is which.
I was literally going to say something in that same vein. I love this because everyone's imaginations are running wild, like they have their own thing, and you're all right. All of you are correct with what you were saying.
It feels like it's been a long time since I’ve had you on.
I was just thinking that. That's really funny. By the way, since you’re now in Arizona, we have to do some shows together in person.
We need to do more of them together, but I will say, it is totally dependent on Mr. Will’s schedule, who is a busy-pants all the time.
That is actually my official name. I’ve changed it to Mr. Busy-pants, and I don't love it but it’s a badge of honor. We’re all busy. I just got to this point where I was just like, “I have executive assistants, maybe I should let them control my calendar.” It’s amazing how they don’t let me abuse my time the way I do. It’s crazy.
Good. I think last time, we talked about either AI or the virtual assistant stuff. Super valuable, whatever it was.
We will have to make space for us getting together. I think that would be great because I know if the audience doesn't care, I know we would love it. That's all that matters.
I just want to sit in your studio. You actually have a studio, which I have never been to. I’ve never been in a podcast studio. To be somehow formal in the appropriate setting would feel very nice to me.
That is so ironic. You have the most impactful show in our space, which is funny because I also have a podcast in our space. You have the most impactful, and you don’t actually have a studio. I think you would love it.
You’re talking to a guy, if you recall, that used to do it out of his closet. I look at those videos now and look at the clothes hanging up behind me, and I'm like, “What was I thinking?”
Is that a trench coat? What is that behind Nathan?
“You’re in Arizona, why do you have a trench coat?” I’ve got ideas. At least we had fun listening to that. Hopefully, everyone else got through it the last few minutes.
I know, everyone else is like, "Are we going to have a show today? Is this going to be what it is?"
“Are you guys going to talk about anything significant whatsoever?”
I don't know. Maybe they're lonely and they’re like, "I need some friends," because that's how I feel all the time. You're welcome to join Nathan and I's chaotic discussion over nothing.
Impactful Reasons To Support Or Partner With A Charity
What we're talking about in this episode, and I know this is near and dear to your heart because a lot of what you, Mr. Busy-pants, are doing has to do with charity and giving back. Not just in your professional life, but also in your personal life. We did a bit of this in our organization, and considering where you’re at and what you’re doing personally and professionally with charities, I thought maybe there is a way we can do an episode as to how people can leverage their businesses to have a greater impact in their community, if not the world, by collaborating with charitable organizations.
Speaking to that, why don't you share initially just a little bit about what you’re doing and then we’ll tie it back to some of the things. We weren't super charity-focused most of the time during our ownership, but towards the end, we got a lot more. Talk to the people a little bit about what you’re doing both personally and professionally, highlight those, and then we can tie it back into business.
To frame this for everyone who’s reading, this is incredibly impactful. This is one of the single greatest secrets in terms of developing our business that there is, which is supporting and partnering with charities. It’s the thing that on paper you don't see the connection. As I go through this, I want you to recognize that first and foremost, this was a journey. When you read about what I’m doing, this has just been an evolution over time. As a result of spending time in this space, it’s been bizarre to me to see the benefits of how much I put into these charities and how much we grow as a result of these things.
Let me just add, if I could. You talked about the product of what this does for people, but you’re not seeing the benefits of it on paper as you say, but I think I can speak for you that you feel so much more fulfilled and living out your personal purpose by combining your work with these organizations.
Exactly. That's a great way to frame it, Nathan. For everyone who’s reading, I thought it would be useful because I like to get to the point. I’ll go into it more in detail, but here are just a handful of the most impactful reasons why partnering with a charity are good for you. The first thing is what Nathan mentioned, which is this thing called perspective and creating meaning and purpose.
The heartset and the mindset that working with charities creates is a game-changer that actually results in greater growth in business, and we'll talk about that in detail. Number two, and this is where it seems more tactical, is that you also build the culture of your company to the same degree because then you have people who are aware and collaborating and helping support this, which makes them feel like where they work matters more.
They’re part of a bigger purpose. They’re part of a bigger thing.
The whole point of culture is to turn our company’s existence into a movement. The specific byproduct of a well-created culture is that people feel like they’re going somewhere to work that it's going to make a difference in the world. Every healthcare provider, in particular, feels super grounded on that concept. When you create this charitable partnership, you retain better, you recruit better, all these things. These are measurable things that if people start doing, it creates these impacts. The purpose of partnering with charities can't be about that product, but it is the natural consequence of you focusing on it.
Number two would be the cultural shift within the company. Number three is the community shift and how they experience you. This is what helps us get clients, whether it’s patients, or in my case, people who are looking to hire vas. When they understand that partnering with you as a customer drives these, again, this isn't the reason why we do it. The reason we do it is because we want to help other people. It’s just the natural product of what happens when we do it right.
There’s the fourth product, which is a full circle, which is that the people you’re serving that have nothing to do with your business, like we're going to talk about Africa here in a second, but these people that you’re going to, they get better or supported or whatever it is that they need because of these efforts.
Think about it in terms of impact, starting internally with your soul, outward to your closest group which is your team, then you go to the public that you’re serving and then the world at large, the people you’re actually doing charity for. Of course, you get those benefits of being a father or a mother who have if you have kids or a spouse, that they see this and it changes how they view your professional world, but that’s a bonus feature. That would be the overview in terms of why they care about this before we even get into it, because that’s the end result.
Why Businesses Should Focus On Charitable Efforts
I’m imagining an owner reading this and they’re like, "Yeah, cool. I’m working 60 to 80 hours a week already in my business. How am I how do I ever fit this? How do I ever make those kinds of collaborations? What the time suck that it could be. I need to get my next therapist first.” Of course you do, but I think what we're saying is it doesn't take a lot of time. Have you found?
No. It’s like eating an elephant. It’s one small bite at a time. What we prioritize has everything to do with the way that we grow our companies. If we prioritize giving to others in a charitable format, we are in a position where we do end up creating better space. I’ve learned that by focusing on charitable efforts, the mindset shifts of the owner and the employees to allow for it, which allows for other growth as well.
Now, one caveat. There are people reading this who are driving into work burned out with no energy left, who have zero profits or very little profit so they’re upside down. For you guys who are reading, this isn’t another thing you should feel bad about not doing. What you should hear is that it’s the reason why it’s worth going through what you’re going through.
I want everyone to know that if you’re in that lower level of suffering and you’re reading this, I want you to really understand this, that just by having a desire, a heart that wants to do that will eventually create the space for it when it’s time. You’ll look back and thank the you of today for struggling through these things and reading Nathan’s show and doing the work so that later you can make the impact because I wouldn’t do what I did today without a younger version of me struggling through it as well.
From our experience, we had people on our team that were more than willing to take that off our plate.
When it was that.
When we were struggling with the day-to-day. We weren't struggling financially, but we had plenty of things on our plates. It was so uplifting to me to reach out to my team and say, "Who would like to lead out on finding our next charity?” Maybe it's not like we're going to do a year-long effort, but who wants to find a charity that we and the patients and involved the patients in it? What can we do? What can we give?
I remember this was back when, in my first clinic, a few years being open, I think one of the people on my team found a crisis center or a house where women who were abused were living. They had this laundry list of items that were needed, especially items for their children. All we did was put a big bin off to the side of the waiting room or in the treatment room, I don't remember where, and someone decorated it with wrapping paper and we made this list of items that were needed by this local crisis center.
We would hand it out to patients and they’d bring their things in and we’d tell them we’re donating on this date so make sure you get these items any of these items in into the bin by this date. It was something simple that just felt good. You were supporting the community in that way. Such a minor thing. There's so much more that you can do that ends up being calendared and just an ongoing relationship with a particular charity, but that was an easy place to start for me that didn't take a lot of time.
I agree. Charity is like water, it fills every vessel. It doesn't matter how big the vessel is, and think of your vessel as your time or your knowledge or your capability. Anything we do at any time to help anyone blesses the lives of everyone associated with it or even hears about it. Maybe it's a small project, or maybe it’s a huge initiative, but it all starts with one bite at a time, as my East Texas grandmother would say about eating the elephant. We have to just take one bite at a time.
Charity is like water that fills every vessel.
Maybe we could talk about where those good first bites could be if you want, but I just think it’s important for everyone to know that we can't approach it like a tactic, and it’s the most incredible tactic there is. If we do this the right way with the right heartset, very few things we can do as business owners can dramatically improve every element of our business more than partnering with a charity.
Charities Supported By Will And What You Can Do To Help
Tell everyone a little bit about what the charities you're working with right now. I'm sure they’d be intrigued.
This is not something to feel overwhelmed by as you’re reading this. The end in mind, this is where I’m living now, is first I’m on the board of directors of a company called Care for Life that specializes in developing tribes in the poorest countries of Africa, which are the poorest countries in the world. Mozambique is their primary target right now, where they are teaching community members seven different principles of leadership that have to do with sustaining life.
These are villages where greater than 40 percent of the children are dying from malaria. Simple, easy-to-control things that they don't have access to. This group doesn't bring people in from America to be the saviors. What they do is they have educational groups in Africa, Africans Mozambicans in particular that go to the tribes and they are employed and on the payroll of the charity and then go into the tribes and teach leadership in those villages. They’ve been around for many years. They have completely hacked and systematized how to bring villages out of poverty and into sustainable growth states, which by the way, are based in entrepreneurship, which is a fun thing I always get to see.
I was going to say, they teach leadership and entrepreneurship, don't they?
Yes. I think, again, these owners that are reading your show are thinking about as they’re driving to work, they don’t realize how much capability they have in helping others as they struggle through the challenges of owning their own business, because that’s very much what they do at Care for Life. I’m on the board of directors of that charity. We go down to Africa for that group roughly once a year. We might be going back, by the way, to where we go down there more to just train the employees and then the employees help the villages. That's one element.
The second thing that we do is that we’re starting to create our own initiatives in different countries in Africa. My wife and I were in Kenya. This wasn’t an organization. I have a friend, now that I’m in that world, who just goes there to help different orphanages. There’s so much need for help that this woman just started organizing, “I’m going to go there. Who would like to come with me? Let’s raise some money.”
I have a religious podcast that you know of that raised over $8,000 and we went down there and started buying new land for an orphanage that got washed away with a flood. We went down there and spent time with the children and looked for places for this orphanage to go and those types of things. That’s the extreme side of it but those are the two main efforts that I’m currently connected to.
By supporting charitable organizations, business owners can dramatically improve every element of their businesses.
Through my company Virtual Rockstar, we have also built a fund where we are putting money in to help provide a relief fund for Filipinos when the typhoons wipe out their houses, which happens on a regular basis. For our employees, we’re developing a charitable fund that they can contribute to with their American counterparts that will serve as a fund so that if ever someone loses everything, we can actually rebuild that with them.
It's cool. Nathan, here's the vision right now, this global impact. This is, by the way, not a tactic, this is the reason I own what I own. I’ve come to realize this is my purpose personally. I am leveraging my company, Virtual Rockstar, and the and the Americans to help benefit the Filipinos and their virtual assistants. It’s the owners and the Filipinos that contribute towards the African charities. Filipinos aren't the recipients of charity alone, they’re getting to create their own efforts to help people who are worse off than they are in the poorest countries in the world.
That’s what was so cool when you shared with me about that. These Filipinos are not anywhere near American standards in terms of standards of living, but they want to give to these African communities as well, and so you’re providing them an opportunity to bless African lives.
Philippines is about Guatemala level. That’s where I served my mission for my church Jesus Christ of Latter-day Saints. I was in that Guatemala area, so that's the charitable level that they're at, and I can't remember the exact placement, but honestly, it's almost exactly halfway between the developed countries and these five countries in Africa. It’s funny because they’re like directly in the middle. There is a need to help them, but they are way better off than these poor people in Africa. They all help each other.
Here’s the key thing. I don't want to leave this episode like we’re finished, but the key thing I want people to walk away from is that we need to be in touch with those people overseas who are struggling as much as they need to be in touch with us. They are in financial poverty, we are in social poverty. When we go over to these places where people have nothing and they have found a way to be peaceful and happy, it changes us forever. It’s not a one-way cycle of charitable giving. It literally changes us. As I told you when we met, I got on the plane coming home, first of all, never feeling happier and being like, "I don't have any problems." I got on the plane going over there going, "What am I doing? I’m taking a week and a half to go to Africa."
“I’ve got so many things to do.”
Yeah. "I’ve got four kids,” then I get on the plane coming back, and you would think I was high because I’m just sitting there like, "It’s all good," because it is all good. We’re going to come back. If those people who are suffering can find joy and peace, I have no excuse. Guess what happens? I come back and I have all these ideas for my company because I’m in this outward mindset that I wouldn’t have been if I hadn’t been served charitably by this little boy named Victor. I'm going to get emotional, but next to my computer, I have this note that he wrote me.
It just says, "Dear Will, always know that God loves you and that you are a great man in this world. Victor.” Victor lost both of his parents, suffered abuse of every kind, and now he’s safe in this orphanage. At the time that I was visiting Victor while we were looking for their new orphanage, Nathan, there were 72 kids living in a 3,000 square foot home with 2 beds and 2 baths with big open floors. Everyone slept on the floor. This 24-year-old woman named Vanessa was raising them by herself. You just come back like, "We all need each other equally."
You shared that same experience with me. You’re like, "I have nothing to complain about.” You also said the same thing, "I wish some of these people in America,” whether in terms of anxiety, stress, you name it, which are legitimate, “could see what how blessed they are compared to what is out there in the world.” It’s transformative.
Absolutely. To be really clear, audience, at the end of this, I’m going to have some calls to action to support these charities that I don't benefit personally at all. It’s all for you helping them. There is a call to action I wanted to shout out right now. As you are sitting there reading this, if this is calling to you, I’m going back and I’m bringing people with me. I want to hear from you. People have all sorts of questions before they get into charitable worlds like, “Aren’t there bad charities out there? I don’t want to waste my time and money and those kinds of things.”
"How much of this money is going towards the non-profit executives and what percentage of every dollar is going to the actual people in need?" There are always those questions.
I’d love to have those conversations with you because, at the end of the day, those are the things I think that hold us back when we’re so busy that we don't know if there's space. Remember, we only go through very short amounts of time with high levels of motivation. When you are feeling motivated to do something like this, this is something to act on. Reach out to me.
How do they reach out to you?
My email,
Will@UnlockHBA.com. Just email me. Honestly, my virtual assistant will be the first person to respond to you because she controls my world. Just say that you were on you read Nathan's show, that you want to learn more about how you can go to Africa and I’ll have other calls to action later in the show about what else you can do if you're like, "There's no way I’m going to build time to go to Africa or anywhere else." Remember that charities don't have to be that far away. Our first charity, Nathan, was Feed My Starving Children in Arizona.
I was going to ask you to explain that a little bit about how we got together with them and what that looked like because I think I was in Alaska during that time.
You were doing things before you left for the Parkinsonian charities that exist. Very similar to what you said regarding the Parkinson's charity that you guys were sponsoring at Pinnacle, I got together with the team and just it was one of those where it's like, "We should support a charity." It wasn't coming from this like, "I'm a good guy and I want to help others." It was like, "We have a business, we should probably do something with charity." That’s how the whole thing started, that was the first bite.
What we did that was smart was ask the team what they wanted to do. Of course, they had lots of ideas, but someone suggested this thing called Feed My Starving Children here in Arizona. It’s a great charity where it’s not just about feeding hungry children around the world, which everyone can get behind. They have a packing experience where you go down with your team and then you pack for the charity. All.
You actually pack the food.
You actually pack the food. You have a team bonding experience. It’s perfectly systematized to where by the time an hour hits and you're just getting physically tired, you’re done, you get to see on a scoreboard how many kids you fed, you walk away closer to your friends. There's a great spirit in that packing experience. This is what it was at the end before we sold. At the end, the way it turned out was that it involved to where Nathan and I had these four clinics and they knew on January 1st that by the end of that year, we were going to make donations based on their ability to promote the company's purpose.
Our company's purpose was to be the light and hope in the lives of others. Every clinic director was given these sticky notes and any time anyone saw anyone do anything that they thought provided light, maybe it was a patient's attitude or maybe it was the guy who brought in the water, they would write it on a sticky note and stick it on the wall. At the end of the year, every sticky note represented a dollar that would be in a check that we would give to Feed My Starving Children at the end of the last packing event.
It was this big packing event where they’d rent out the downtown Phoenix convention center and Chase Bank would be there, so there were thousands of people packing food. We’d all attend that in December and we at that time we’d take we’d hand a check over to the director and take a picture and put it in our promotions. What was funny, Nathan, is how it evolved.
Every clinic started getting specialized sticky notes, they started getting their patients involved, and the sticky notes started taking shape on the walls. Maricopa Clinic had a giant dinosaur one year where it was just like this T-Rex all out of sticky notes of people showing the light and hope, patients were coming in, they were writing it down. Think about how the charity tied to the purpose for all people, and again, I didn't create this. This was the team's evolution of it.
Literally, the patient walks in, they know the company's purpose, be the light and hope. They're like, "My therapist was my light today." They stick it on the wall, that therapist sees it, they feel touched, they look for someone else, they put it on a sticky note. Pretty soon, their contributions are being meshed into these beautiful shapes and at the end of the year, we walk and hand over this check that was in the thousands of dollars after a full day of packing together. I have a picture on my desk that I got when we sold our company and in it is one of the packing days of Rise Rehab.
It was so special. I keep this next to my desk. It’s been over eight years since we exited. That’s the stuff. We look backwards and it’s like all the stuff that we suffer through, it's the people that we get to work with and those types of moments that you’re like, "I just said one day maybe we should do some charity, we should probably do something,” it turned into the thing that I remember most about that experience.
When has a few-thousand-dollar check ever been more impactful or that you even remember?
How many times do we drop $5,000 on a service or product and it does something for us? I don’t even remember how much we spent but it was like whatever it was wasn’t enough. Should we have done more?
Bringing People Together For Charitable Work
Totally worth it. Did you find that it also brought the team members together as you were doing some of this stuff?
I believe there was nothing more impactful to our team’s culture other than defining and communicating our purpose, vision and values than the charity.
There is nothing more impactful to a team’s culture than defining and communicating your purpose, vision, and values.
That was living it out. That was living out our purpose, values.
That’s a great perspective. I never thought of it like that. The defining of it and talking about it, the charity was the living it out. I never thought of that.
We put the words to action. The cool thing, you tied it back to culture, of course, but it’s those kinds of things that attract value-aligned people. We're not here to talk about recruiting and retention and all that stuff, but we definitely saw that in that the people who aligned with us, they were with us until the end. They were hardcore Risers. It attracts other like-minded and like-valued individuals.
It really did. It changed recruiting completely because it’s like, "This is who we are." first of all, very few practices really incorporate charities because being in healthcare, you're already in a service, and in a way, a charity. I want to say that’s true for me. When people own donut-making companies, it's not the same thing as healthcare providers provide impactful charity every day when they love their patients. That's not the same thing as a company of people coming together and picking something that’s not in the vein of what we're doing day in and day out.
Something that we can look outward that takes our heartset almost externally from the things that we're struggling with within their company to go, "That’s why we're here.” Yeah, they go and they make a difference in the lives of their patients, but what was best was when we could tie all three. Our company's purpose with the individual's purpose to a greater expression of that purpose outside of the company.
When we talked about profits, again I never meant this as a tactic, but it was always like, "One of the reasons we want to have a high profit margin is so that we can give more to this charity.” We were very transparent. That wasn't a tactic. If you guys want raises, if we’re going to give more to Feed My Starving Children, we’ve got to make this work. This isn't about making a profit machine, it’s about making an impact machine. It needs profits to do that. People can get behind that very easily versus like, "Well, why would I make your pockets fat?" that is how they see it.
You could imagine, they have a different perspective about when it comes to productivity conversations, if they see you living out this charitable experience with the whole company, if they’re witnessing the charity, it’s hard for them to say, "You’re all about the money,” because they do default to that, unfortunately, many times. However, when you show such a strong charitable backbone to the organization, living out your purpose, you could say, "Yeah, you could think that. I could see where you’re coming from, but were you there when we gave that $6,000 check to the charity last week?"
I think if someone on the team saw a very organized and focused effort to give back from a charity perspective, if they still push on you for being about the money, that is your greatest indication, what a blessing to know that you should fire that person immediately. They are a bump to your company's culture and it's not that they're bad people, they just need to go somewhere else and be happy. If your company is actually engaged in that and they still think you’re about the money, especially if they criticize it like, "He’s using this." Goodbye. Thank you for making it evident that you are literally the reason I’m not succeeding, and goodbye.
Will’s Calls To Action
You have some calls to action. What are your calls to action? You already expressed some.
The big one was if this is calling to someone to go to Africa, come. You don't have to commit if you reach out. If you reach out to me and you’re like, "Will, I'm interested in learning more," I’m not going to be like, "You're coming." you are, but I’m not going to force it on you. This is why I’m so intentful about this, Nathan. It’s because they need it. It is so hard to me.
We’re raising money for my organization, the Care for Life charity that I'm on the board for. That's 100% outbound cold sales. I’ll get on a call and talk to people, my wife will, who’s really good at it by the way, big shocker for me. It’s one of those where I know people. I have one friend who I think is making $30 million a year, and really good guy. This is not a criticism of him. I just said, "Can we get a donation from you?” I was looking for like $500, $1,000. In my mind, I was hoping he'd give like a $10,000 or something. He turned to me and goes, " Will, I'm in the earning stage of my life, not the giving stage.”
I just went, "You haven't met Victor or we went to one rehab center overseas that is completely run on the charitable giving of the Kenyans who are already poor themselves, and these kids have the worst equipment and they’re screaming in pain. They're being fed four times a day and all their clothes are being washed by these women who are just volunteering, they're not getting paid. If you saw that, you'd realize like that how silly of a comment that is."
It's like, "I’m going to give later when I have a certain level of “financial security,”" which is a load of crap, is only something we adopt mindset-wise if we haven't seen it firsthand. The people need that not because they'll give, it's because when you go over there, it's what you get by giving that time and space. It’s like there's a healing that these individuals who are born in the humblest and most horrific circumstances can give us just by existing.
One orphanage we visited, and I shared this with you, the hardest one we visited was this rescue center for girls who were rescued from sex trafficking. These 1, 3, 5, 8-year-old girls would stand up and tell their horrific stories of going through what only can be described as hell. For people who believe in a heaven and a hell, there is no hell after this life worse than what these girls have experienced.
To sit with them after earning their trust as a man, which took some time, and to hear them talk about love and forgiveness and happiness and the choice that it is. There’s a lesson to be learned at the feet of these angels that can only be experienced in person. You need them. Heather and I made a commitment that our goal is to get as many people over there as possible. You’ll be spending the money you spend just to get there. There’s no expedition fee, in some cases. If you go to Care for Life, there is because there are different options I can go over with people, but there’s just that piece of it.
The other call to action is just to make financial donations. The main one I’m going to promote is Care for Life. That is such a vetted experience, proven charity that every single red cent that is going to that charity is going to make a difference in someone’s life. I can’t promote that one enough as a board of directors.
The beauty of that one is that it’s tied to our small business ownership, so we can totally relate with the leadership and entrepreneurship skills that they're teaching. What I also really appreciated and respected about them as they expect to go into the village, teach them those things for however many years and then pull out.
Yes. They're in there for three years and then they pull out and they thrive after they leave.
They expect them to go. They teach them how to fish and then let them fish and they thrive. That's so cool that they don't have to set up a center and put down roots like, “We're here for the next century.” They make their impact, they teach their people, and then they leave. That's amazing.
We were there. Honestly, the reason that started, by the way, was because my sister came back from Africa from doing a safari vacation and I love to travel and I'm like, “We should go to Africa.” It's such a long trip. I was like, “Let's stay there for some time,” and Heather and I are like, “We should do like the old Rise days. We should do some charity,” as a tack on. We're in Africa, there's got to be an opportunity for us to do something charitable. I did tons of research because I'm super weird about research and I found Care for Life. I was like, “This is my company.”
I set up to go to an in-person expedition and the expeditions usually cost $2,000 to $3,000 per person in addition to your travel and we were already going. I thought we'll do four days of that. It turned into like a full week. I was dreading it. I had four boys with me and I just thought they were going to hate that week. We had two weeks of really cool vacation and when we could charity, giving with this thing.
We go to the village, the we spent all week, digging holes, and helping create latrines for this family that had earned the right to develop a latrine. The last day, they took us to the villages that they were pulling out of and it was it was black and white in terms of the difference, you would not believe how different it was to go into these villages where people had been graduating from Care for Life.
There was all these businesses. First of all, everyone's smiling. I don't want to pay paint a picture of Utopia, but it was just joy. They were just like thriving. The kids were in school and had uniforms on. There was a thickness to their physical physique of being healthy because they had clean water because the first thing that they put in is a well, and so you see that that difference. You're like, “This is so useful.”
This is a true story you probably heard me say, but one of the days, we were digging this hole in my youngest son, Van. He's my fourth son. Admittedly, I didn't put a lot of effort into teaching how to work hard. We're in the African sun. He's just digging away and he gets out of the hole that he's digging, literally, and he starts crying. My assumption is, “You're learning how to work hard. I'm sorry. I didn't really prepare you for this.”
I go over and put my arm around. I'm like, “Buddy, how are you doing? What's going on?” He goes, “I just never have been happier. I never want to leave.” My twelve-year-old son said that, and I didn't think he was even going on. I don't think we can appreciate, especially taking kids or grandkids to these experiences, how it immediately helps them come out of their social poverty. I'm not trying to compare these things. It's just literal. There's a financial poverty and then there's a social poverty that developing countries are experiencing through social media.
Developing countries are experiencing social and financial poverty because of social media.
If you don't think that's a real problem, go look at the suicide rates of the youth nowadays that have tripled in the last ten years. If you don't think that those are actual diseases, go look at those numbers. I'm not trying to compare. I'm just saying, we need them. We need them as much as they need us. This is all part of God's plan. By helping each other, we can grow and thrive and find peace as a global family. If this is calling to you, please, every donation matters. I’ll say this. Every person who's reading who makes a donation, I’ll match it. That comes through the show.
Episode Wrap-up And Closing Words
That's awesome. Thanks. You’re doing great stuff. It is inspiring. It’s so cool to hear your stories and see the work that you’re doing. That’s so cool. Thanks for sharing.
You’re welcome. Thanks for letting me talk about it, and let me just say that I appreciate that and it just doesn't feel enough. I feel this urgency. The one thing I’ll warn people about is that once you start getting into this world, it changes your perspective so much that it's just like you never feel like you can do enough. It’s just so warming and life is joyful but as we’re talking about it, I'm just thinking, “What else can I do?”
It has nothing to do with me being a good guy. It's because I believe everyone who reads the show has a heartset that if they were just exposed to this, they'd be in the same vein in a way that would bless them. It's such a shift in perspective and I hope all of you guys who are reading just know that wherever you are in this journey, how much I appreciate what you’re doing. Nathan and I are so grateful for you reading this episode and getting to this part, for sure.
Thanks for joining me. I appreciate it, as always.
Yeah, such a gift. Thank you, Nathan, for having me.
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About Will Humphreys